As a graphic designer, few projects can bring as much satisfaction as designing logos. When I got the chance to work on the logo for Sub Ohm City, my excitement was palpable. This was an opportunity to create something truly special and iconic that could represent the brand in all its glory.
I undertook my research diligently and read up upon the company’s ethos, mission statement and values before starting with sketches of possible concepts. Once I had a clear idea of what I wanted to portray in their logo, it was time to put pencil to paper and start creating. In order to ensure maximum impact and clarity, I incorporated bright colours from Sub Ohm City’s palette along with strong shapes which would be easily recognizable even when scaled down for various applications.
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