When I began working with DaisyVending, I was tasked with designing Flyers and their logo. During the creative process, our team came up with a flavourstream concept for their product development. We also took professional photography to show off the vending machines in action. Additionally, we managed their social media accounts to reach customers through online channels.
The experience was gratifying for me as a marketing specialist because it gave me insight into how all aspects of branding come together. From conception to production and from print material to digital campaigns, every step needs to be taken into consideration in order to create a successful brand identity that resonates with customers. Working on this project helped build my skillset in graphic design and communication, honing my knowledge on how different mediums can be used effectively when creating an effective branding strategy.
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