Google Analytics and why it’s important for your business
September 1, 2022
Google analytics lets you see exactly what is happening on the other side of the screen. Google analytics is a free web analytics service used to track website performance, providing website owners with basic statistics and analytics tools for search engine, optimization and marketing purposes. We’ll cover the basics and benefits of google analytics, but if you’re interested in getting monthy reports from DesignStack please get in touch.
Google Analytics is popular among small and medium sized businesses, particularly retail websites. By collecting website visitor insight it can help businesses determine top sources of user traffic, gauge the success of their marketing, track goals, completions, discover patterns and trends in user engagement and obtain visitor demographics.
Google analytics can track up to 200 different metrics to evaluate website performance, including users or unique visitors to the website, bounce rate or the percentage of visitors who only viewed a single page before exiting out average session duration or the average time each visitor stays on the Site pages per session, or the average number of page views per user session goal completions or times visitors completed a specific action as defined by the company and many others.
For instance, google analytics could tell a retail company when customers added products to carts or tell a marketing site when a visitor submits a contact information form tracking specific goals like these is usually more helpful to businesses than a general metric like pageviews. Google analytics also offers features that help users make sense of the data like data visualizations and monitoring tools, data filtering manipulation and funnel analysis, predictive analytics and anomaly detection custom reports for advertising acquisition and audience conversion and much more.
While google analytics is free, powerful and user friendly, it has some shortcomings like compromised data accuracy, if users block google analytics cookies and large margins of error for small segments of data, do you use google analytics? what features and benefits are most valuable to you? Get in touch today!